THE FOUNDERS
MOTHER-DAUGHTER DUO
Behind the The Wicktionary Candle Co Brand, we are so elated to share what we think is the most important skill to have, literacy. As you get to know us better we hope that one thing stays in mind, we make scents that make sense.
The Daughter
Well, who would have known that so much would transpire in a year! I went from being an educator of 8 years and putting my heart into my students and their growth as individuals, to a project manager for my family construction business, to now a curator of all things that make scents and sense. The Wicktionary is truly an extension of who I am at my core but in candle form. We are more than a small batch, hand poured, intellectually named brand because we have a purpose, a mission! And that mission is to inspire the masses to be more literate, more knowledgeable and more literarily competent one candle at a time.
When my mother and I looked at the literacy statistics we were shocked at what we saw.
When my mother and I looked at the literacy statistics we were shocked at what we saw.
The Mom
As a mother we often get complacent in our daily lives, not realizing the potential for anything beyond being a great role model and the best mother to our children. When we take a moment and really listen and embrace what we have nurtured in our children we realize the impact that we've had in their lives.
When my daughter asked me to join her on this journey I wasn't sure how I could be an asset to her. I listened to her describe her vision for this project, and I could hear the compassion and drive in her voice as she pitched this idea. Needless to say I was totally supportive and on board, so her vision became my vision. After trying out several names, The Wicktionary came to mind and stuck due to my daughters background in education and our love for literacy. I didn't think she would love it, but she thought it was the perfect name for her brand and year later we are here curating scents that make sense.
The Collaboration
When two great minds come together with an even greater purpose, you know that something exceptional is bound to happen. As the latest mother daughter duo on the Candle Scene we are so overly excited to share what we have worked so hard on. As you have read our biographies and gotten to know us a little more we hope that the key message that you took away from us was our passion for cultivating literacy and how empowering it is. Language, sometimes, is the one thing that keeps us at bay from truly reaching our full potential. When my mother and I looked at the literacy statistics we were shocked at what we saw.
Firstly, according to the IMSE Journal, the United States ranks 125th among all countries when it comes to literacy. It was also found that 54% of Americans have a literary competency below a 6th grade level. Not only are those number staggering they show that there is a great need and that something must be done! Hence, The Wicktionary was born. We are so much more than an average candle company as we make scents that make sense and provoke thought. We are so excited to share with everyone the latest, most intriguing candle brand to hit the market, The Wicktionary.